Sohini Sarkar & Sourajit Rou

Sohini Sarkar & Sourajit Rou (_Sohini_Sourajit) are a Kolkata-based content creator duo specializing in city discovery, lifestyle, fashion, food, and fitness content. They position themselves as a local discovery platform, helping audiences uncover the best shopping spots, hidden gems, and trending experiences across the city.

Their content is built around highly relatable, scroll-stopping reels that transform everyday recommendations into viral discoveries, making them a powerful partner for brands targeting local reach and real-world conversions. By focusing on authentic storytelling and real experiences, they create content that drives curiosity, footfall, and word-of-mouth engagement.

With an average of ~72K views per reel, ~4.7K likes, and ~7.6K total interactions, and multiple reels crossing 300K–1M+ views, they maintain an impressive ~9% engagement rate, indicating strong audience trust and content performance.

They have collaborated with brands such as Brand Factory, Acropolis Mall, Anime India, Shills, Bluetyga, Barbeque Nation, Bhanzu, and Itsy Bitsy, delivering campaigns that combine local relevance with viral potential.

Deliverables

• 1 High-Performance Reel

• 2 Complimentary Instagram Stories

With a strong focus on discovery-led content and audience-driven storytelling, Sohini & Sourajit are ideal partners for brands looking to achieve high visibility, engagement, and real customer action.